The Handsome Rollout Playbook

Handsome is a decade in the making and a response to a cultural problem: the male loneliness epidemic. The album is not chasing hits; it's formalizing a code. The work offers an antidote built on responsibility, emotional honesty, and earned confidence. It's a program for living, set to a beat.

Core Values

01A_THE_HANDSOME_CHARACTER

Defining the specific traits and habits of the "Handsome Man" persona. This is the code in practice.

01_THE_NARRATIVE

The "Handsome" philosophy is built on a 10-year arc of experience. The following timeline breaks down the journey that shaped the mission. Click each event to expand.

STORY_PILLARS_/_CONTENT_STREAMS

Cohesive, repeatable content streams that translate the core story into valuable social media content.

02_THE_MUSIC

The album is R&B-forward, built on vintage flips of 70s funk, 80s soul, and Motown DNA. The sound is warm, analog, and lush; lyric honesty sits on top.

"Handsome" - Current Tracklist

Note: Final 13 will be selected from the above.

SONG_APPENDIX_/_THEMES

Each track opens a specific door in the philosophy. Each release beat should say why this song now in the story arc.

03_THE_BRAND

The central theme is "The Handsome Program" — a code of living plus a coding metaphor. The digital world (site/app) mirrors the inner world (discipline, systems). Terminal motifs = personal commandments.

VISUAL_IDENTITY

Warm Set (Primary)

Cool Set (Alternate)

TYPOGRAPHY_/_FONTS

Primary Font: Inter

The quick brown fox jumps over the lazy dog.

Secondary Font: Roboto Mono

0123456789 // execute_program();

Title Font: Tempting Script

Handsome

Name Title Font: Coolvetica

Akeem vs 4000

COVER_ART_&_ART_DIRECTION

Visual narrative across album covers, singles, photoshoots, and campaign imagery. Upload and organize all artwork here.

Primary Album Cover

Click the + button to add cover

Additional Covers & Singles

Visual Mood Board

ARTIFACTS_/_MERCH

Objects that remind you to live by the code. The line is tight and intentional.

Velvet Durag

Custom Cardigan

Sun-Dyed Button-Up

Handsome Pins

Statement Tee

04_THE_ROLLOUT

The rollout is a three-act story. Every beat sells the world first, then the record, always pointing back to the anti-loneliness, obvious-quality ethos. Click each act to see the strategy.

PRE-LAUNCH_ASSET_LIST

The "Have Your Shit Together" mandatory asset list. All items must be 100% complete before Day 1 of the rollout.

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05_THE_COMMUNITY

The live strategy is built on exclusivity and immersive experiences. People don't just attend—they join. They leave with language, ritual, and proof that they belong somewhere with standards.

06_MONETIZATION_&_FUNNELS

All revenue streams are aligned to the code of providing value and building community.

07_BRAINSTORM_PROMPTS

Questions for team sessions to keep the strategy focused and the narrative sharp, inspired by masterclass rollouts.

08_CREATIVE_EXPANSION

An alternative set of creative options exploring different angles of craft, legacy, and subtle intrigue, staying true to the "Handsome" theme.

TAKEAWAYS_/_TYLER_THE_CREATOR_ROLLOUT

THE_ONE_THING_/_BRAND_RECALL

Choose one primary, memorable element to define the era. This is the single recall that should instantly scream "Handsome."